A Comprehensive Survey of the Carpet Market in Iran: Opportunities, Challenges, and New Trends
The carpet market in Iran is considered one of the main pillars of the country's textile industry and has faced significant growth and extensive developments in recent decades. This article examines the current state of the market, major manufacturers, popular products, opportunities, and challenges facing this industry. It will also address the cultural role of carpets in Iranian life and new consumer trends.
Current Status of the Carpet Market in Iran
Based on available statistics and analysis, the size of the carpet, handmade and industrial carpet market in Iran is estimated at around $195 million in 2022. This figure is expected to reach around $250 million by 2028 at a reasonable growth rate.
This growth reflects the increasing demand for flooring products, especially in the residential and commercial sectors, and the impact of expanding urban construction.
Main Manufacturers and Popular Products
1. Main Manufacturers:
Iran is one of the leading countries in carpet production in the Middle East, utilizing modern technologies and a skilled workforce. Companies such as Hamdan Carpet, Palaz Carpet, Negin Mashhad Carpet, and Zarif Mosvar Carpet are among the major manufacturers in this industry.
2. Popular Products:
- Felt and match carpets: They are among the best-selling products due to their economical price and wide application, especially in public spaces.
- Tufted carpets: These types of carpets, which are usually of higher quality and beauty, are very popular for use in homes and offices.
The culture of using carpets
in Iran
1. The historical place of carpets in Iranian culture:
In the past, carpets and rugs were known as an inseparable part of Iranian culture and identity. However, from the 1970s onwards, with the growth of urbanization and the advancement of the textile industry, carpets found their place as an economic alternative to carpets, especially in urban areas.
The combination of using carpets and rugs in Iranian homes, in addition to beauty, plays an important role in providing thermal insulation and comfort of the floors of the rooms.
2. Factors influencing the choice of carpet:
- Climate and weather: In cold regions, thick and felt carpets are more useful due to their insulating properties.
- Family economy: Due to the lower cost of carpet compared to rugs, middle- and low-income families consider this product a suitable option.
- Public and office spaces: Durability and easy maintenance make carpet a suitable choice for schools, mosques, offices and other spaces.
has become public.
Aesthetic and design aspects
1. Design and color:
Although Iranian carpets have a simpler design compared to rugs, they cover a variety of tastes by offering a variety of colors and patterns.
2. Compatibility with modern decoration:
In recent years, simple and minimalist carpets have become very popular in homes and offices due to their compatibility with modern styles.
Changes in consumption patterns in the carpet market
1. Competition with new flooring:
With the expansion of flooring such as laminate, ceramic, and parquet, the market share of carpet has decreased in some spaces. However, carpet is still common in bedrooms and private spaces of Iranian homes.
2. Trend towards eco-friendly products: Iranian consumers are gradually turning to using carpets made from recycled and renewable materials that help reduce environmental impacts. Challenges and opportunities facing the Iranian carpet market Challenges: Competition with imported products and new flooring Need for innovation in design and quality Fluctuations in raw material prices and the country's economic conditions Opportunities: Increase in construction projects and infrastructure development High demand for carpets in public spaces Public and Commercial Despite the challenges ahead, the carpet market in Iran has high potential for growth. The growing demand for economical flooring, increased construction, and attention to Environmentally friendly products are among the factors that can help develop this industry.
Summary and Conclusion
On the other hand, domestic manufacturers can capture a greater share of the market by focusing on innovation in design, improving quality, and reducing costs.
As one of the main components of interior decoration, carpet continues to play an important role in the lives and culture of Iranians.
